Resources: Global Marketing, Ch. 1, Fundamentals of Global Markets Grading Guide
Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.
Write a 700- to 1,050-word paper in which you discuss the key elements of Apple’s innovation strategy until 2014 and answer the following questions:
Cite at least three outside references.
Format your paper consistent with APA guidelines. ( do not use first person and no plagiarism!!)
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